Conference Program in PDF version is available  HERE >>


 Pre-Conference Workshop

 Conference Day I

 Conference Day II 



DAY 1: Wednesday, March 3
Pre-conference workshop: MARKETING AN EXCHANGE


Roderick Gravelet-Blondin, General Manager, JSE Limited

08:30                 Welcoming Remarks

  • Clive Furness, Contango Markets
  • Gary Delany, Options Industry Council
  • Roderick Gravelet-Blondin, JSE Limited

09:00-10:00       Session 1

Examining some of the theory behind marketing an exchange. 
Questions to cover include:

  • Should an exchange engage in marketing? Why?
  • Does a monopolistic situation affect this and if yes, in what way?
  • Does the nature of the exchange (stock/derivative/agricultural) impact marketing?
  • Who should do the marketing – the exchange, the members, the government?
  • How do you deal with “competitive marketing?”
  • How much should be spent on marketing (as % of budget)?
  • How to address “derivaphobia” thorough marketing?
  • Should marketing dictate (or influence) what products are listed?


  • Adrienne Muir, Head of Trayport Exchange Systems
  • Chris Mead, Managing Director and Head of Global Marketing, CME Group
  • Noah Greenhill, Senior General Manager, Marketing and Business Development, JSE Limited
  • Bruce Goldberg, Senior Vice President, Chief Marketing Officer, International Securities Exchange

10:00:10:30        Coffee break

10:30-11:30        Session 2    

Looking at the practical issues.
Questions to cover include:

  • What marketing mediums to use? Print, TV, radio?
  • Can marketing be done in isolation to education?
  • How do you measure success?
  • What level should you pitch at?
  • Are “shows” an effective marketing vehicle – reasons.
  • Targeting marketing to specific market sectors?


  • France Schuster, Head of Section, Sales, Eurex Frankfurt AG
  • David Setters, Contango Markets
  • Chris Mead, Managing Director and Head of Global Marketing, CME Group
  • Cathryn Lyall, Director, BM&F Bovespa, (UK) Ltd

11:30 - 11:40       Break

11:40 – 13:00       Session 3   

Practical examples of marketing an exchange.

Three or four exchanges to give one practical example each of an effective marketing campaign. From planning, who was involved, how it was run and feedback


  • Darius Cipariu, Deputy Manager, SIBEX, Romania
  • Bruce Goldberg, Senior Vice President, Chief Marketing Officer, International Securities Exchange
  • Lamon Rutten, Director, MCX India

13:00 – 14:00       Lunch

14:00 – 15:30       Traders Trophy worldwide – an excellent marketing tool for stock exchanges  - implemented by Oxyor

Delegates are invited to participate in the simulation that powers Traders Trophy Worldwide.
It will be great fun and the winner will get a trophy!

Click here to learn more: 

 17:00               AFM General Assembly - for mebers only!

19:30               Opening Dinner in Restaurant LOLA (meeting in Hotel Lobby at 19:15)

DAY 2: Thursday, March 4
13th Annual AFM Conference

08:00 – 09:00  Registration

09:00 – 09:15  Welcoming Remarks

  • György Mohai President and CEO of Budapest Stock Exchange – on behalf of Dr. Mihály Patai, Chairman, Association of Futures Markets (Chairman, Budapest Stock Exchange)
  • Alan van Griethuysen, Executive Director, NYSE Liffe 

09:15 – 09:45  Keynote Address

  • George Möller, Founder of Amsterdam Exchanges, Chairman of the Supervisory Board, Netherlands Authority for Financial Markets

09:45 – 10:30  Roundtable 1:  The Dutch Derivatives Triangle:  Brokers, Exchange and Liquidity Providers

Moderator: Peter van Zadelhoff, Journalist, RTLZ

Panel Members:

  • Edwin van Bruggen, Manager, Operations, Rabobank
  • Marcel Kalse, Independent Consultant
  • Erik Engbers, Scrocca Option Trading
  • Egbert Pronk,  Partner, Alphabay
  • Frank Ammerlaan, Head of Sales and Business Development Equity Derivatives Netherlands, NYSE Liffe

10:30 – 11:00  Coffee break

11:00 – 12:15  Roundtable 2: Regulation or Self-Regulation

  • Is Regulation necessary?
  • Who are what is regulation supposed to protect?
  • Examples of good and useful regulations
  • Fear of over-regulation?

Moderator: Simon Rostron, RostronParry


  • Rene Geskes, Director, Legal and Regulations, NYSE Euronext
  • Michel Legler, Swiss Futures and Options Association
  • Anthony Belchambers, Chief Executive, Futures and Options Association

12:15 – 13:15  Lunch

13:15 – 14:30   Roundtable 3: Regional Commodity Exchanges 

Moderator: Robert Ray, Managing Director, CME Group


  • Eleni Gabre-Madhin, CEO, Ethiopia Commodity Exchange
  • Ismael Caram, Operations Director,Rosario Futures Exchange, Argentina
  • Dr. Nitus Patrayotin, President, Agricultural Futures Exchange of Thailand
  • Araceli Basurto, Mercado a Termino de Buenos Aires, Argentina
  • Aaron Gill, Head of Business Development, Commodity Derivatives, NYSE Liffe
  • Cathryn Lyall, Director, BM&F Bovespa, (UK) Ltd


14:30 – 15:45   Roundtable 4: Environmental Products and Markets

Moderator:  Clive Furness, Contango Markets

Panel Members:

  • Kai Silbach, Vice President, Eurex Frankfurt AG
  • Tobias Pantenburg, Head of Sales, Greenmarket
  • Patrick Birley, European Climate Exchange
  • Sasha Bloemhoff, Commercial Director, Climex
  • Peter Boehmwalder, NASDAQ OMX Commodities –Nord Pool
  • Hans-Christian Koltze, Managing Director, Innovative Energy GmbH

15:45               Session Concludes

16:30               Joining Closing Ceremony at NYSE Liffe

17:30               Cocktail at Euronext

18:30               Conference Gala Dinner: “Running Dinner”

    18:30  Pick up at canal Krasnapolky

    19:15  Arrival at Hotel Radisson for main course

    20:30  Pick up from Hotel Radisson

    21:15  Dessert on the boat

DAY 3: Friday, March 5
13th Annual AFM Conference

09:00 – 10:15  Roundtable 5: Structured Products in Emerging Markets 

Moderator: Paul Meier, Chairman, Swiss Futures and Options Association

Panel Members:

  • Daniel Nevidal, Managing Director, Intercapital Securities Ltd., Croatia
  • Jaroslaw Ziebiec, Director, Financial Instruments Department, Warsaw Stock Exchange
  • John Mathias, Senior Consultant, Aequitas Associates
  • Bernhard Bleuler, Manager, New Markets, Scoach Europa AG
  • Michael Barmettler, Flow Traders

10:15 – 10:45  Coffee break

10:45 – 12:00  Roundtable 6: IT Solutions in Emerging Markets

Moderator: Chip Dempsey, Consultant

Panel Members:

  • Graeme Neilly, Global Head of Account Management, Patsystems
  • Adrienne Muir, Head of Trayport Exchange Systems
  • Michelle Janke, Managing Director, Securities and Trading Technology
  • Huang Nai-Kuan, Taiwan Futures Exchange
  • Henri Bergström, Director, NASDAQ OMX

12:00 – 13:00  Lunch

13:00 – 14:15 Roundtable 7: Market Makers and Their Added Value for Exchanges

  • The role of Market Makers in international capital markets
  • Market Makers and market liquidity
  • Market Makers and the IT infrastructure
  • Challenges and benefits of Market Maker model implementation in Emerging Markets

Moderator: Simona Simon, Senior Vice President, EUREX Frankfurt AG

Panel Members:

  • Chris Sturgess, JSE Limited
  • Alan van Griethuysen, Executive Director, NYSE Liffe
  • Gary Delany, Director, Options Industry Council
  • Jan van Kuijk, CEO, Flow Traders

14:15 – 14:45  Coffee break

14:45 -15:15    Marketing an Exchange: Wrap Up Session

  • David Setters, Contango Markets
  • Gary Delany, Options Industry Council
  • Simon Rostron, RostronParry
  • Roderick Gravelet-Blondin, JSE Limited

18:00   Farewell Program:

           Visiting Van Gogh Museum

           and Casino


18:00 Arrival at Van Gogh Museum

18:30 Visit of the Museum in four groups

19:30 Individual visit of the museum

20:15 Group leaves the museum

20:30 Casino visit - After dinner you will be divided into groups of 15 and will get an explanation of the basic games of the Casino. With a few complimentary fiches you will be able to experience the games.