AFM in Amsterdam, 2010
DAY 1: Wednesday, March 3
Pre-conference workshop: MARKETING AN EXCHANGE
Moderator:
Roderick Gravelet-Blondin, General Manager, JSE Limited
08:30 Welcoming Remarks
- Clive Furness, Contango Markets
- Gary Delany, Options Industry Council
- Roderick Gravelet-Blondin, JSE Limited
09:00-10:00 Session 1
Examining some of the theory behind marketing an exchange.
Questions to cover include:
- Should an exchange engage in marketing? Why?
- Does a monopolistic situation affect this and if yes, in what way?
- Does the nature of the exchange (stock/derivative/agricultural) impact marketing?
- Who should do the marketing – the exchange, the members, the government?
- How do you deal with “competitive marketing?”
- How much should be spent on marketing (as % of budget)?
- How to address “derivaphobia” thorough marketing?
- Should marketing dictate (or influence) what products are listed?
Panelists:
- Adrienne Muir, Head of Trayport Exchange Systems
- Chris Mead, Managing Director and Head of Global Marketing, CME Group
- Noah Greenhill, Senior General Manager, Marketing and Business Development, JSE Limited
- Bruce Goldberg, Senior Vice President, Chief Marketing Officer, International Securities Exchange
10:00:10:30 Coffee break
10:30-11:30 Session 2
Looking at the practical issues.
Questions to cover include:
- What marketing mediums to use? Print, TV, radio?
- Can marketing be done in isolation to education?
- How do you measure success?
- What level should you pitch at?
- Are “shows” an effective marketing vehicle – reasons.
- Targeting marketing to specific market sectors?
Panelists:
- France Schuster, Head of Section, Sales, Eurex Frankfurt AG
- David Setters, Contango Markets
- Chris Mead, Managing Director and Head of Global Marketing, CME Group
- Cathryn Lyall, Director, BM&F Bovespa, (UK) Ltd
11:30 - 11:40 Break
11:40 – 13:00 Session 3
Practical examples of marketing an exchange.
Three or four exchanges to give one practical example each of an effective marketing campaign. From planning, who was involved, how it was run and feedback
Presenters:
- Darius Cipariu, Deputy Manager, SIBEX, Romania
- Bruce Goldberg, Senior Vice President, Chief Marketing Officer, International Securities Exchange
- Lamon Rutten, Director, MCX India
13:00 – 14:00 Lunch
14:00 – 15:30 Traders Trophy worldwide – an excellent marketing tool for stock exchanges - implemented by Oxyor
Delegates are invited to participate in the simulation that powers Traders Trophy Worldwide. 
It will be great fun and the winner will get a trophy!
Click here to learn more: http://www.oxyor.com/AFM-Conference
17:00 AFM General Assembly - for mebers only!
19:30 Opening Dinner in Restaurant LOLA (meeting in Hotel Lobby at 19:15)
DAY 2: Thursday, March 4
13th Annual AFM Conference
08:00 – 09:00 Registration
09:00 – 09:15 Welcoming Remarks
- György Mohai President and CEO of Budapest Stock Exchange – on behalf of Dr. Mihály Patai, Chairman, Association of Futures Markets (Chairman, Budapest Stock Exchange)
- Alan van Griethuysen, Executive Director, NYSE Liffe
09:15 – 09:45 Keynote Address
- George Möller, Founder of Amsterdam Exchanges, Chairman of the Supervisory Board, Netherlands Authority for Financial Markets
09:45 – 10:30 Roundtable 1: The Dutch Derivatives Triangle: Brokers, Exchange and Liquidity Providers
Moderator: Peter van Zadelhoff, Journalist, RTLZ
Panel Members:
- Edwin van Bruggen, Manager, Operations, Rabobank
- Marcel Kalse, Independent Consultant
- Erik Engbers, Scrocca Option Trading
- Egbert Pronk, Partner, Alphabay
- Frank Ammerlaan, Head of Sales and Business Development Equity Derivatives Netherlands, NYSE Liffe
10:30 – 11:00 Coffee break
11:00 – 12:15 Roundtable 2: Regulation or Self-Regulation
- Is Regulation necessary?
- Who are what is regulation supposed to protect?
- Examples of good and useful regulations
- Fear of over-regulation?
Moderator: Simon Rostron, RostronParry
Panelists:
- Rene Geskes, Director, Legal and Regulations, NYSE Euronext
- Michel Legler, Swiss Futures and Options Association
- Anthony Belchambers, Chief Executive, Futures and Options Association
12:15 – 13:15 Lunch
13:15 – 14:30 Roundtable 3: Regional Commodity Exchanges
Moderator: Robert Ray, Managing Director, CME Group
Panelists::
- Eleni Gabre-Madhin, CEO, Ethiopia Commodity Exchange
- Ismael Caram, Operations Director,Rosario Futures Exchange, Argentina
- Dr. Nitus Patrayotin, President, Agricultural Futures Exchange of Thailand
- Araceli Basurto, Mercado a Termino de Buenos Aires, Argentina
- Aaron Gill, Head of Business Development, Commodity Derivatives, NYSE Liffe
- Cathryn Lyall, Director, BM&F Bovespa, (UK) Ltd
Panelists:
14:30 – 15:45 Roundtable 4: Environmental Products and Markets
Moderator: Clive Furness, Contango Markets
Panel Members:
- Kai Silbach, Vice President, Eurex Frankfurt AG
- Tobias Pantenburg, Head of Sales, Greenmarket
- Patrick Birley, European Climate Exchange
- Sasha Bloemhoff, Commercial Director, Climex
- Peter Boehmwalder, NASDAQ OMX Commodities –Nord Pool
- Hans-Christian Koltze, Managing Director, Innovative Energy GmbH
15:45 Session Concludes
16:30 Joining Closing Ceremony at NYSE Liffe
17:30 Cocktail at Euronext
18:30 Conference Gala Dinner: “Running Dinner”
18:30 Pick up at canal Krasnapolky
19:15 Arrival at Hotel Radisson for main course
20:30 Pick up from Hotel Radisson
21:15 Dessert on the boat
DAY 3: Friday, March 5
13th Annual AFM Conference
09:00 – 10:15 Roundtable 5: Structured Products in Emerging Markets
Moderator: Paul Meier, Chairman, Swiss Futures and Options Association
Panel Members:
- Daniel Nevidal, Managing Director, Intercapital Securities Ltd., Croatia
- Jaroslaw Ziebiec, Director, Financial Instruments Department, Warsaw Stock Exchange
- John Mathias, Senior Consultant, Aequitas Associates
- Bernhard Bleuler, Manager, New Markets, Scoach Europa AG
- Michael Barmettler, Flow Traders
10:15 – 10:45 Coffee break
10:45 – 12:00 Roundtable 6: IT Solutions in Emerging Markets
Moderator: Chip Dempsey, Consultant
Panel Members:
- Graeme Neilly, Global Head of Account Management, Patsystems
- Adrienne Muir, Head of Trayport Exchange Systems
- Michelle Janke, Managing Director, Securities and Trading Technology
- Huang Nai-Kuan, Taiwan Futures Exchange
- Henri Bergström, Director, NASDAQ OMX
12:00 – 13:00 Lunch
13:00 – 14:15 Roundtable 7: Market Makers and Their Added Value for Exchanges
- The role of Market Makers in international capital markets
- Market Makers and market liquidity
- Market Makers and the IT infrastructure
- Challenges and benefits of Market Maker model implementation in Emerging Markets
Moderator: Simona Simon, Senior Vice President, EUREX Frankfurt AG
Panel Members:
- Chris Sturgess, JSE Limited
- Alan van Griethuysen, Executive Director, NYSE Liffe
- Gary Delany, Director, Options Industry Council
- Jan van Kuijk, CEO, Flow Traders
14:15 – 14:45 Coffee break
14:45 -15:15 Marketing an Exchange: Wrap Up Session
- David Setters, Contango Markets
- Gary Delany, Options Industry Council
- Simon Rostron, RostronParry
- Roderick Gravelet-Blondin, JSE Limited
18:00 Farewell Program:
Visiting Van Gogh Museum
and Casino
PROGRAM:
18:00 Arrival at Van Gogh Museum
18:30 Visit of the Museum in four groups
19:30 Individual visit of the museum
20:15 Group leaves the museum
20:30 Casino visit - After dinner you will be divided into groups of 15 and will get an explanation of the basic games of the Casino. With a few complimentary fiches you will be able to experience the games.
